In early December 2016, the table altar news, the Swiss family business watch company Breitling replica will sell, if it is true, it will be in 2014, Athens was opened after the cloud of another heavyweight watch the acquisition case, in the case Swiss watch export data continued to decline more than two years, large groups, independent brands, the supply chain is undergoing new changes. Like Breitling replica watches such family business watchmaking enterprises in Switzerland, a few, they are independent, in the large group of market-led environment, “struggling to fight.” Formerly famous plum table, is a typical example, now in the eyes of young people, the basic membership has been unknown.
In the entire watch industry, after the aggregation of the brand group, is the most powerful force, and the top independent watch brand, then led the field of watches continue to open up new territory, the family business watch brand is adhere to the independent system Table faith, several shares of different forces to support the huge market size of the cheap replica watches industry. Although the watch is a more traditional industry, but in the market management, but not traditional, big fish to eat small fish game has never stopped. Late in the last century, the watch industry in the power of the strong reorganization of the capital, the brand was grouped, followed by a lot of powerful parts and components factory was also inhaled into the group.
Watch manufacturers, gear screw manufacturers, pointer manufacturers, winding and gossamer factory, etc., some of the core components of the manufacturers are firmly in the hands of the group, these producers are actually the lifeblood of mechanical watchmaking, so the independent watch brand The living space is compressed. On the one hand, they buy these accessories to the group, need to pay more than the group within the brand costs, which will allow their products in the competition of similar products, there is no price advantage. On the other hand, the brand within the group, you can get these parts manufacturers to provide high-quality components, some are not outside, in order to maintain the Group under the brand quality products. To this end, the independent replica watches sale brand can only seek other parts suppliers, or their own production parts, in Switzerland, the real strength of third-party parts suppliers continue to be acquired after the group, the number of reduction, can provide high quality Parts of the less, and the brand independent research and development production of core components, you need to invest a lot of money and research and development cycle, product prices constrain the cost, obviously this is also very risky. Switzerland is also raising its threshold for its “Made in Switzerland”.
Holeley Caliber 110 movement
In addition to the scale of the independent watch brands such as Patek Philippe and Rolex, most of the independent watchmaking brand in the past few years began to independent research and development movement, self-production of most of the parts, for which also has been discussed , Arguably that self-production should be lower than the cost of procurement, the price should be reduced, but the opposite movement, the general price is higher. From the exchange of any, to the autonomy, is driven by the market, it will be a trend.
Qiao Fu Fang grassland flagship store
In addition to the pressure on manufacturing supply side, independent brands are facing the same pressure on sales and marketing channels. Production of the fake watches online, and ultimately have to sell through the transfer of funds, but if a brand is not very popular with the market recognition, profit is not high, then the dealer will inevitably reduce the order. Rolex is so many dealers rushing to become its agents, that is because selling Rolex money, very few Yahuo, even in the case of recession, or someone to buy, than some other brands of the overall market sales pressure To be small. Breitling I remember should be closed in 2015, it is in Beijing Qiaofufang grass flagship store, currently only a few dealers in order to buy.
In addition to Breitling, the independent watch brand also includes plum, Amy, Raymond Wei, Hao Li, Bo Lai Shi, Ruibao, Chopin, Po Qi Lai, Boer, NOMOS, etc., Chopin and Baqi Lai In addition to watches and jewelry, as well as some other business, so do not say. These brands we must admit that their watch is excellent, although most of the use is still to ETA or SW movement-based, but both the design, creativity, quality, have their own advantages. There are also more and more brands to introduce independent movement, or more advanced movement products to enhance the brand’s competitiveness. But in the country, because the market and the group of the brand is not an order of magnitude, exposure, event hot marketing, brand communication and other aspects is relatively small, people are not enough to understand these brands, so only a small number of people for these brands Pay.
In the sales channels, mainly rely on offline dealers, we are more common plum, Hao Li, Lei Mengwei, Boer, but Amy, Bo Lai Shi, Ruibao, NOMOS and other brands are relatively rare, even in the Beijing is also only a few stores, in such a situation, virtually increase the consumer’s purchase threshold.
Here we are always sympathetic to these independent watchmaking brand, they have a cavity to keep the characteristics of independent tabulation, to maintain its brand essence and freedom of creation, but also bear the upstream and downstream of the two-way pressure, so they strive to do To independence, to get rid of the full reliance on the third party, Rolex is their role model. In the past 30 years of marketization process, both the group or the independent brand, have been in full time, made to adapt to the market choice, and therefore can not simply use who is wrong to the conclusion.
Fortunately, in such a we do not pursue you have I have some homogenization of the times, personality has been constantly stressed that we are concerned about these brands. Bohr originated in the United States, is the end of the 19th century the United States one of the most important railway best replica watch manufacturers, and adopted the Railway Bureau to develop the railway table standard, witnessed the development of the US railways. Today, Boer still has a distinctive tool table characteristics, rough design bold, very American style, and BMW’s cooperation and it injected a light fashion sense. But everyone for Boer, the deepest impression may be its stunning luminous. Application of micro-self-luminous gas lamp, Boer table is the night of the wizard.
Hao Li also has a very distinctive American style, it looks very tough guy Feel. Howley in the 2014 brand founded the occasion of the 110th anniversary of the launch of a 10-day power hand movement watch, stunning table altar. Hao Li, whether it is a series of cultural Ye Hao, or Big Crown pilot watch Ye Hao, there are many very classic design, of course, very military Hao Li history also made for the army table, so many products, including diving series has a very distinctive military style. More importantly, the price of Hao Li watch, concentrated in the 10,000 -3 million, is a relatively close to everyone’s price.
Summary: the same stage with Boer, Howley, and Raymond Wei, Amy brand, Breitling fake is all these independent watch brands, relatively speaking to do very successful, many people will be comparable Rolex, because they are solid as the primary goal, have a distinctive brand characteristics, the price is relatively close. In a few years ago, Audemars Piguet has rumors in contact with buyers, but the fact that in front of Audemars Piguet is still the love of Peter So, stick to the beginning.